CREATIVE BRIEF- American Express TAGLINE: Creator-Driven Luxury, Limitless Possibilities—All In One Swipe. Target Audience Primary:High-end creators and influencers, predominantly Gen Z or ages 18-34, who seek a platform to monetize their creativity and build exclusive digital boutiques without ever leaving the digital space. This group not only includes current TikTok high-end creators and influencers but also … Continue reading Advertising Headline/Tagline