Campaign Video Production
Primary Brand Story Ad – Vaseline Rediscovery
Derivatives Ads
Brand Overview
Vaseline is a world-renowned skincare brand with over 150 years of history. Known for its iconic petroleum jelly, it has become a trusted solution for moisturizing, healing, and protecting the skin.
Campaign Goal
To reintroduce Vaseline as a modern, versatile essential that aligns with Gen Z’s values—simplicity, functionality, and value for money. Our campaign aims to make Vaseline a rediscovered “must-have” for this generation.
Key Insights
- Gen Z values multifunctional, affordable, and effective products.
- Peer recommendations and authenticity are powerful influences for this audience.
Target Audience
- Primary: Gen Z (ages 18-25), who appreciate practical and innovative solutions.
- Secondary: Millennials who may rediscover Vaseline through Gen Z trends.
Brand Message
“Vaseline was never outdated—just undiscovered.”
Strategy
- Focus on a Gen Z protagonist to make the ad relatable.
- Highlight real-life use cases (lip care, injury prevention, and word-of-mouth recommendations).
- Give Vaseline a story arc that turns it from a forgotten product into an essential part of everyday life.
Storytelling Techniques
- Relatability: Show everyday situations (chatting with friends, exercising).
- Transformation: From a forgotten drawer item to a product with endless possibilities.
- Building a community: Friends talking about their experiences and naturally sharing the word.
*Disclaimer: I have no affiliation with the organization and this page is for a class project.